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The trade show dips its toes into the ocean as a treasure trove of sustainable innovation while advocating for its preservation.
January 5, 2025
By: Lianna Albrizio
In 2025, ‘MakeUp In’ event organizers are taking the plunge into Ocean Beauty by embracing the theme of “Blue Beauty” for 2025 tradeshows.
This movement highlights how marine-derived resources can transform beauty products, with an emphasis on sustainability to protect and regenerate marine ecosystems, said the organizers.
Ocean Beauty focuses on incorporating marine-sourced ingredients such as seaweed, microalgae and ocean botanicals into beauty products. These ingredients are celebrated for their bioactive properties—such as antioxidants and hydration benefits—and can now be sustainably cultivated through advanced biotechnologies. Beyond formulations, this trend promotes environmentally conscious packaging, like using recycled ocean plastics and biodegradable materials, to tackle the growing issue of marine pollution.
Go here to register for 2025’s tradeshows in Los Angeles, Paris and New York.
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